In this article I shall, as the header states, give away guidelines for entrepreneurs and business owners. So anyone that was seriously interested in starting their own business or was at least toying with the idea.

• Assess the quality of what you intend on selling (or have it assessed if you’re incapable of doing so for whatever reason by several sources) in a realistic/factual manner; is what you’re selling or going to be selling a physical product or tangible good, or is it going to be a service that you’ll be providing.
• Take stock of your target audience and potential customers or clients; what kind of people or businesses are going to buy your wares? What is the geography that you intend on operating in, for example the entire world or only a continent or a country or even region.
• Keep an eye on the competition; assess your competitors and the ones that you have to go “Toe to Toe” with on the market. How do they do things? What is their modus operandi? Then take what they do at a base level and compare it to the way you intend on doing things, laying emphasis on what you can do for your customers that they potentially cannot. It’s all about separating yourself from the herd and offering something of an exceptional nature, to the point where the customer would want to do business with you over the rest for that exact same reason.
• Personalize yourself; your business needs to represent you both at a personal level as well as business level. Presenting yourself corporately to the world or to your target audience as just another business owner comes off as lackluster and disingenuous. Your business needs to reflect who you are and how you do things/ how you intend on doing things at the core.
• Marketing; your business needs to have everything you see that other businesses have- so a business or company logo, outlined mission and vision (if applicable), and so on and so forth. You need to also make yourself present and known to the world, notably your target audience (because obviously people can’t smell that your business “just exists”).
• Have a start- and maintenance capital/funds ready, available and related; until your business is successful (provided that you did everything right and everything didn’t go according to plan), you need to have a main source of income that’s reliable in the sense that it pays the bills as well as funds that will go towards not only starting your business but also maintaining it- and lastly, emergency funds (both for the business as well as pertaining to your own personal life).

See the video below for more information: